Social conformity is an essential component of human interaction, defined as the inclination to align one's conduct or ideas with those of a group. Some researchers believe that it is a result of evolutionary forces and aids people in avoiding conflict and gaining acceptance in their social groups [1]. Conventional research has demonstrated how particular brain regions - namely, those associated with rewards and conflicts - mediate social compliance [2]. Still, little is known about how social conformity and sexual orientation interact.
Examining how sexual orientation affects social conformity is essential as it reveals the complex dynamics of social interactions and biases. By analyzing conformity in tasks associated with male attractiveness, the study seeks to comprehend the influence of homophobic motivations on social behaviour. This research underscores how anti-gay prejudice can lead to non-conformist actions, particularly regarding attitudes towards objects linked to sexual orientation. Grasping these mechanisms is crucial for fostering inclusive environments that confront prejudices and uphold diverse identities.
Discussing the topic of how sexual orientation influences social conformity is crucial because it sheds light on the intricate dynamics of social interactions and prejudice. By examining conformity in tasks related to rating the attractiveness of males, the study aims to understand the impact of homophobic motivations on social behaviours. This research highlights how anti-gay prejudice can drive non-conformist behaviour, especially when attitudes toward objects related to sexual orientation are involved. Understanding these mechanisms is vital for creating inclusive environments that challenge prejudices and support diverse identities.
Let’s take a look at a study that attempts to close this gap by investigating the ways in which group membership, defined by sexual orientation, and the associated brain mechanisms impact conformity.
To test whether social pressure from sexual minorities triggers avoidance behaviours, in a 2019 study [3], researchers examined how influence from gay peers affects the behaviour and brain activity of individuals identifying as in-groups or out-groups based on sexual orientation. In this context, in-groups refer to participants' own social groups, while out-groups are different social groups. The ‘avoidance behaviour’ in question was the participants’ willingness to align with aesthetic evaluations expressed by a sexual minority group. Using fMRI and a social conformity task, heterosexual and gay/queer (non-exclusively heterosexual, NEH) participants were given male body attractiveness ratings from a fictitious group of gay students. The study observed whether participants would change their previous ratings to conform to the group's average.
The findings showed that in comparison to heterosexual participants, gay and bisexual individuals conformed more to the assessments of the gay group. This higher conformance was unique to the male body attractiveness task. There were no appreciable variations in conformance across the groups when participants assessed the beauty of neutral stimuli, like abstract artworks. This shows that rather than being due to a general tendency to comply, the observed differences in conformity were related to the task's importance regarding sexual orientation. What this could indicate is that queer folks might feel a higher social pressure to agree with their in-group (other queer folks) in certain scenarios like talking about how attractive they think someone of the same sex is.
The study also looked at brain activity linked to social influence at the neurological level. In line with earlier studies, social conformity triggered activation of a fronto-parietal network [4] that includes regions such as the inferior and middle frontal gyrus, as well as the intraparietal sulcus.
Interestingly, the study did not find significant differences in brain activity between NEH (non-exclusively heterosexual) and heterosexual participants when influenced by in-group versus out-group persuasion. However, they did find that non-conformist behaviour was linked to activity in the dorsomedial prefrontal cortex (dmPFC). The dmPFC is known for its role in making decisions based on stereotypes and social expectations, suggesting that complex social cognitive processes can affect nonconformity. [5]
This study emphasizes how social conformity is complex and fluctuates depending on the social identity of the influencing group. The increased adherence to their in-group that sexual minorities have shown emphasizes how crucial group relevance is in influencing social behaviours. This is consistent with ideas that contend that perceived group membership and social identity have a major influence on conformance. [6]
However, this study was not without flaws. The limitations of the results stem from the lack of a circumstance under which a sexual majority group has social power. Furthermore, they were unable to draw firm conclusions on causality due to the quasi-experimental methodology and the comparatively small sample size. By using bigger, more varied samples and experimentally adjusting the group dynamics, future research can overcome these shortcomings and gain a deeper understanding of the causal connections. Furthermore, investigating how minorities perceive social exclusion and how it affects conforming behaviour may shed more light on the psychological processes at work.
By highlighting the impact of sexual orientation and group membership, this study added to the expanding body of knowledge on social conformity. Understanding these mechanisms advances theoretical understanding and has practical implications for establishing inclusive social environments that respect and tolerate a variety of identities. It is vital that we as a society support individual in being authentic, and this includes encouraging them to be themselves. People are inclined to make genuine and constructive contributions to their communities when they have a sense of acceptance and value for their unique identity. In addition to enhancing social relationships, embracing variety and encouraging authenticity also builds a sense of empowerment and belonging that is critical to the growth and well-being of every member of society.
- Varun Kheria, Science Communicator, ARISA Foundation